Assaf Avissar is a trusted San Diego real estate professional with over 20 years of experience helping buyers, sellers, investors, and developers achieve their real estate goals.

Originally from Israel, Assaf's journey took him to Sydney, Costa Rica, Brazil, and New York, where he lived and immersed himself in diverse cultures and communities before settling in San Diego over two decades ago. These experiences gave him a unique perspective on people, relationships, and the meaning of home—qualities that continue to shape his approach to real estate today.

Over the years, Assaf has called several San Diego communities home, including UTC, Bay Park, Crown Point, and now Mission Hills.

Known for his dedication, strong communication, and client-first approach, Assaf has built his business on referrals and long-term relationships. He takes pride in understanding each client's unique goals and guiding them through every step of the process with honesty, market expertise, and attention to detail.

Assaf works with a wide range of clients, including first-time homebuyers, growing families looking to upsize, empty nesters looking to downsize, individuals relocating to or from San Diego, real estate investors, and clients involved in renovation and construction projects. His extensive network and local knowledge provide valuable insight into San Diego's diverse communities, market trends, and real estate opportunities.

In addition to helping clients achieve their real estate goals, Assaf is an active investor himself. He owns and manages multiple investment properties and has personally overseen renovation and improvement projects on these homes. This hands-on experience gives him practical knowledge of property management, value-add opportunities, renovation planning, and long-term investment strategies that benefit his clients.

Specializing in Metro and Coastal San Diego, Assaf combines strategic negotiation skills with a personalized approach to help clients make informed real estate decisions while minimizing stress. Whether purchasing a first home, selling a longtime residence, acquiring an investment property, or pursuing a development opportunity, his goal is always the same: to create a smooth experience and help clients move forward with confidence.

Consistently recognized among the top-producing agents in San Diego and the top 1% of Coldwell Banker agents worldwide, Assaf is known for delivering exceptional service and outstanding results. He is also fluent in Hebrew, Portuguese, and Spanish.

Today, Assaf resides in Mission Hills with his wife, two young daughters, and their dog. When he's not helping clients, he enjoys spending time with his family, surfing, playing tennis, exploring San Diego's beaches and parks, and taking advantage of the outdoor lifestyle that first made him fall in love with the city.